The HSAToday® Solution for Custodians
HSAToday® is the perfect solution for a financial institution that wants to enter the market but doesn't want to go through the time and expense of building an HSA system from the ground up. HSAToday® can give you:
- Immediate entry into the HSA market
- No extra overhead or staff
- Built-in relationship with a professional benefits administrator (Plan Service Provider)
- Hundreds or thousands of accounts through the group market
- Control over the accounts without the burden of insurance administration
HSAToday® Saves You Money
Setting up a full HSA administration and accounting system is both time-consuming and cost-prohibitive for most financial institutions. With HSAToday®, you can enter the market immediately and at a fraction of the cost.
HSAToday® Eliminates the Administrative Burden
As a Custodian, you are interested in building accounts, not selling insurance products. However, an HSA is much more than just a bank account. It also consists of a High Deductible Health Plan that is part of an employee’s benefit package. This leaves you with a choice: you can hire and train a staff of benefit managers, OR you can let one of our professional Plan Service Providers manage and administer the health plan for you.
HSAToday® is designed so that you don’t have to sell or handle the administration for any insurance plan. The PSP will handle all the questions that arise on the insurance side. This allows you to concentrate on what you do best ... providing banking services.
HSAToday® Embraces the Group Market
HSAToday® is not designed for the one or two accounts that walk into your bank lobby off the street looking to open an HSA. Although you can accommodate those accounts, what you will truly benefit from is the GROUP marketing, enrollment, and administration services provided by the PSP that can put hundreds or even thousands of accounts on your books at a time.
HSAToday® has Plan Service Providers all across the nation who are licensed to handle all of the marketing and customer service functions for you. All our participating PSPs offer comprehensive and dynamic administration of HSAs and are committed to the concept of service-driven benefit administration.

